User engagement is a critical metric that determines how effectively businesses connect with their audience. In 2025, engagement trends are shifting due to advancements in AI, mobile-first experiences, and interactive content. Whether you’re managing a website, mobile app, or social media platform, understanding user engagement statistics helps optimize strategies and improve retention rates.

This report compiles 20+ up-to-date engagement statistics across various digital platforms, including websites, mobile apps, social media, and email marketing. Use these insights to refine your digital strategy and maximize user interactions.

📊 20+ Key User Engagement Statistics

1. General User Engagement Trends

1. The average session duration across websites is 3 minutes and 8 seconds (up from 2 minutes 40 seconds in 2023).
2. Bounce rate (percentage of visitors who leave after viewing one page) is around 47% on average, with variations by industry.
3. Pages per session averages 2.7 pages for most websites.
4. Personalized content increases engagement by 80%, as users prefer tailored experiences.

2. Website & E-commerce Engagement

5. Websites with interactive elements (quizzes, polls, calculators) see a 40% higher engagement rate.
6. Live chat support boosts customer retention by 33%.
7. Mobile-first websites achieve 20% higher conversion rates than desktop-focused ones.
8. The cart abandonment rate remains high at 69.99%, with mobile users abandoning carts more than desktop users.

3. Social Media Engagement

9. Video content gets 10x more engagement on social media compared to text and images.
10. Instagram’s average engagement rate is 1.94%, compared to 0.05% for Twitter (X).
11. TikTok users spend an average of 52 minutes per day on the platform, driving high engagement.
12. LinkedIn posts with images receive 98% more comments than text-only posts.
13. 80% of users prefer watching live videos over reading blogs.

4. Mobile & App Engagement

14. 90% of mobile time is spent on apps, while only 10% is spent on browsers.
15. The average push notification open rate is 7.8%, but personalized notifications have a 4x higher open rate.
16. Mobile apps with gamification see a 48% increase in daily active users (DAU).
17. Apps that send reminders or alerts experience a 25% boost in user retention.

5. Email & Content Engagement

18. Email open rates average 21.5%, with a click-through rate (CTR) of 2.6%.
19. Welcome emails have an 86% higher open rate compared to other marketing emails.
20. Interactive emails (polls, GIFs, videos) increase engagement rates by 50%.

6. AI & Personalization in Engagement

21. AI-driven recommendations boost conversion rates by 35% on e-commerce sites.
22. Chatbots improve response times by 80%, leading to better user retention.
23. Users are 3x more likely to engage with a brand when given a personalized experience.

🔍 Key Takeaways

✅ Personalization drives engagement—AI-powered recommendations, customized emails, and tailored content significantly boost interactions.
✅ Video and interactive content dominate—Users prefer dynamic, immersive experiences over static text.
✅ Mobile-first strategies are essential—With most traffic coming from mobile devices, optimizing mobile UX is critical.

Conclusion

As digital interactions evolve, businesses must focus on personalization, mobile optimization, and interactive content to maximize user engagement. In 2025, video content, AI-driven recommendations, and real-time interactions will continue to dominate, driving higher engagement across platforms.

By leveraging these insights, brands can enhance user experiences, reduce bounce rates, and increase customer retention. Staying ahead of these trends ensures that businesses remain competitive in an ever-changing digital landscape.

FAQs on User Engagement Statistics

📚 Sources & References :

Google Analytics Benchmarks Report 2025
Salesforce State of the Connected Customer 2025
Content Marketing Institute 2025 Report
Hootsuite Social Media Trends 2025