Social media marketing continues to evolve rapidly in 2025, offering unparalleled opportunities for businesses to connect with audiences. With billions of social media users worldwide and a rapidly growing number of active users on popular social networking platforms, the landscape is more competitive than ever. For marketing strategies to remain effective, brands must stay informed about the latest social media statistics and trends.

This blog explores 11 essential social media marketing statistics for 2025, providing actionable insights into user behavior, platform-specific trends, and how social apps shape the efforts of sales and marketing teams globally.

11 Social Media Marketing Statistics and Insights

1. Social Media Usage Continues to Expand

• 4.9 billion global social media users now represent 61% of the world’s population (DataReportal, 2025).
• Social media usage increased by 4.5% year-over-year, fueled by more mobile users in emerging markets across Africa and South Asia (Statista, 2025).
• Key insight: Marketing strategies must cater to diverse user worldwide demographics, leveraging social media platforms to reach untapped audiences through personalized content.

2. TikTok Dominates User Engagement Metrics

• The average TikTok user spends more than an hour—89 minutes daily—on the platform, the highest engagement among social media networks (Statista, 2025).
• TikTok influences 70% of Gen Z and 53% of Millennials in their purchase decisions, underscoring its role in social commerce (Insider Intelligence, 2025).
• Key insight: Short-form video content should be central to any social media marketing strategy targeting younger consumers.

3. Instagram Maintains Stronghold in E-Commerce

• 74% of Instagram users make purchases directly via the platform’s shopping features, supporting the rapid growth of social commerce (Hootsuite, 2025).
• Over 1 billion monthly active users engage with Instagram Stories, a popular format for branded stories and influencer marketing. (Social Media Examiner, 2025)
• Key insight: Instagram remains indispensable for social media marketers focusing on video marketing, user-generated content, and global users seeking a seamless shopping experience.

4. LinkedIn’s B2B Influence Grows

• LinkedIn, a key player in business-to-business (B2B) digital marketing, now boasts 1 billion active users, with 80% of B2B leads sourced from the platform (LinkedIn, 2025).
• Sponsored InMail achieves a 35% open rate, far outperforming traditional email campaigns. (HubSpot, 2025)
• Key insight: LinkedIn’s advertising revenue highlights its value to marketers worldwide seeking to generate leads through social selling outperforming other social platforms.

5. Video Content Drives Higher ROI

• 91% of marketers reported that video content delivers the best ROI of all formats (Wyzowl, 2025).
• Live video advertising drives 27% more engagement than pre-recorded formats, appealing to mobile users who value real-time interactions.
• Key insight: Sales and marketing teams should prioritize video marketing to connect with their target audience effectively.

6. Rise of Social Commerce

• Global social commerce sales are expected to hit $1.2 trillion in 2025, growing 20% from the previous year (eMarketer, 2025).
• Social media platforms drive significant web traffic, with 78% of consumers relying on these networks for purchase inspiration. (Statista, 2025)
• Key insight: Social media ad spend must support social selling by enhancing mobile users’ experiences with easy-to-navigate shopping options.

7. AI-Powered Marketing Gains Traction

• AI-generated content is a game-changer, delivering 30% higher engagement rates than manually created content (Insider Intelligence, 2025)
• AI tools empower social media management by analyzing user behavior, optimizing ad spend, and personalizing sales enablement content.
• Key insight: Combining AI and CRM software strengthens marketing efforts, offering insights that improve social media ad strategies.

8. Influencer Marketing Retains Popularity

• 75% of global marketers plan to increase their budgets for influencer marketing, with a focus on micro-influencers (10,000–100,000 followers) who drive 60% higher engagement rates (Influencer Marketing Hub, 2025) (statista,2025).
• Key insight: Smaller influencers are invaluable for small businesses aiming to reach niche audiences via branded stories and voice search-driven campaigns.

9. Facebook Still Reigns Among Older Demographics

• 72% of daily active Facebook users aged 55+ rely on the platform, compared to 29% on Instagram and 9% on TikTok (Pew Research, 2025).
• Key insight: Social media marketers targeting older audiences should focus on Facebook, emphasizing user-friendly, visually accessible content tailored to this demographic.

10. Ad Costs Are Rising

• Social media ad costs increased by 15% in 2025, with CPC growth driven by higher demand and competitive industries (WordStream, 2025).
• Despite rising costs, marketers reported 78% positive ROI from social media ads, proving their efficiency when paired with precise targeting. (Hootsuite, 2025)
• Key insight: Marketing budgets must include testing strategies like A/B campaigns to maximize the impact of social media advertising.

11. Sustainability Messaging Resonates

• Social media statistics show that sustainability-focused content achieves 22% higher engagement on average (Sprout Social, 2025).
• 64% of Gen Z social users prioritize purchasing from brands that demonstrate ethical and environmental responsibility (Statista, 2025).
• Key insight: Highlighting genuine sustainability efforts within your social media strategy builds loyalty, especially among younger consumers.

Conclusion

The latest social media statistics reveal a complex yet rewarding landscape for marketers worldwide. Platforms like TikTok and Instagram continue to redefine engagement, while LinkedIn excels in generating leads for sales and marketing teams. Social media advertising costs are rising, but the potential for ROI remains high when marketers align their efforts with audience preferences and trends.

With more than half of the global population using social networks, marketers can achieve success by tailoring their social media marketing strategies to prioritize video content, social commerce, and sustainability messaging.

FAQs: Social Media Marketing Statistics for 2025